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A company that has a social mission to rehabilitate turtles and clean the oceans recently faced a backlash from its customers after they used single-use

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A company that has a social mission to rehabilitate turtles and clean the oceans recently faced a backlash from its customers after they used single-use plastic in most of its product packaging. Customers were most likely upset because the company lacked the principle of Reciprocity Social Proof Consistency Authority Scarcity

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