A company that is focusing on a triple bottom line

The Eco-Laundry Company

Its settings are driven the stores by wind energy, use machines which conserve water and non-toxic, biodegradable soaps and detergent and the green dry cleaning service also utilizes biodegradable hangers

How the company is approaching the triple bottom line

The company has grown the knowledge of corporate malpractice in the areas that forced in number of companies i.e. Nike and Tesco to re-examine the sourcing strategies and maintain a spot eye on the ethical standards of their suppliers in areas far apart where labor markets are free and producers are capable of riding roughshod through social and environmental levels

Reference:

Willard, B. The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line, New Society Publishers, 2002

This company does seem like it could be focusing on the triple bottom line. I can see how it is focusing on the environmental part of the triple bottom line. How is it focusing on the other two areas? How does it compare in pricing its services compared to others? Do you believe that consumers will pay more for their services?