A company that makes shampoo wants to revamp their package to make it look more modern and luxurious. They have some prototypes with different graphics, different bottle shapes, different dispense mechanisms. They want to understand which packages and which components of the packages convey their desired "modern and luxurious" image. Which types of research would be best suited to answering these questions? Pick five options that could work well in this situation.

Ethnography Observation + interviews, in-person or via in-home video

Individual In-depth Interviews in person or on-line

Mini groups, in-person or online

Focus groups, in-person or online

Dyads

User research online