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A company that manufactures riding mowers wants to identify the best sales prospects for an intensive sales campaign. In particular, the manufacturer is interested in

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A company that manufactures riding mowers wants to identify the best sales prospects for an intensive sales campaign. In particular, the manufacturer is interested in classifying households as prospective owners or nonowners on the basis of Income (in $1000s) and Lot Size (in 1000 ft?). The marketing expert looked at a random sample of 24 households, given in the file ioe373f13hw10.xls. Use all the data to fit a logistic regression of ownership on the two predictors. a. What percentage of households in the study were owners of a riding mower? Response Information Variable Value Count Own_ind 12 ( Event ) 12 Total 24 50% are owners in this sample

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