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A company that manufactures toys for children is planning to launch a new product specifically for kids in the 3 - 6 age group. For
A company that manufactures toys for children is planning to launch a new product specifically for kids in the age group. For this purpose, the company engaged in the typical step marketing research process. Below are five processes the company completed in this process. Based on the description of each process, select the appropriate corresponding step of the marketing research approach.
The company faces a significant time constraint with marketing research. To make sure its everyday operation is not disrupted, the company mut complete marketing research within a month.
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The market research team analyzed the interview results and found that price is one of the major concerns for mothers.
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The company set a research objective of gauging potential consumers' interest and purchasing intentions of the product.
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While children were playing with the new toys, the company conducted a focus group interview and collected feedback on possible marketing tactics from mothers.
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Based on focus group feedback, the company decided to reduce the price and launch the product on the market.
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