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A company that produces blood glucose meters created an online forum where people can interact and ask questions about the company s products. Luciana loves
A company that produces blood glucose meters created an online forum where people can interact and ask questions about the companys products. Luciana loves to participate in online forums and is a longtime user of the companys products, so she joins and often reads and comments on other peoples posts. This ability Luciana has to communicate with other consumers and the company through this online forum is an example of what characteristic?
Control
Relationship marketing
Accessibility
Addressability
Connectivity
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