A company that pursues and achieves strategic objectives

believes that pleasing customers is the single biggest driver of good long$-$term financial performance.

is unlikely to satisfy shareholder expectations because senior executives are not totally focused on the only valid purpose of a business: making the largest possible profit for shareholders.

is frequently better able to improve its future financial performance $($beckuse of the stronger market standing and greater ability to compete successfully against rivals that result from setting and achieving aggressive strategic objectives$).$

is likely to earn lower profits than a company that focuses it full attention on achieving higher profitability.

is likely to be a below$-$average financial performer because diverting resources to the pursuit of strategic objectives takes away from the achievement of financial performance targets.

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