Question
A company that sells home security systems is designing their website and have competing ideas for which menu hierarchy would be more intuitive to consumers.
A company that sells home security systems is designing their website and have competing ideas for which menu hierarchy would be more intuitive to consumers. Which types of research would be best suited to answering these questions? Pick the one option that would be best in this situation.
Mini groups, in-person or online
Ethnography Observation + interviews, in-person or via in-home video
Dyads
User research online
Focus groups, in-person or online
Individual In-depth Interviews in person or on-line
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
