A company that sells pecans and makes candy from the pecans decided to use a lifestyle marketing campaign. The costs for the booth, employees, samples, and signage are shown in Figure 8.24. The company sold pecans and candy at the fair. The owner felt that by looking at sales for 90 days following the event, he would get a good idea of the impact. Using the data provided, calculate the net marketing contribution. What is your evaluation of the campaign?

Booth Rental (Cost) $250

Employees (Cost) $720

Samples (Cost) $322

Signage (Cost) $625

Sales at the Fair $1,358

Cost of Goods Sold (%) 62%

Increase in Sales (90 days following) $2,719