A company that specializes in environmentally friendly cleaning products is looking to improve its online marketing efforts to reach a wider audience and increase sales. The company wants to understand which marketing channels and messaging strategies are most effective for their target audience. a) Discuss the data collection methods you would recommend for this research, considering both quantitative and qualitative approaches, and justify your choices. Explain how these methods will help you evaluate the performance of different marketing channels and messaging strategies. b) Explain how you would analyze and interpret the collected data to identify the most effective online marketing channels and messaging strategies for the company, and suggest recommendations for optimizing their online marketing efforts based on these insights