Question
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet:
What formula goes in cell D6 in the above spreadsheet? Group of answer choices
=SUMPRODUCT(B2:B3,B6:B7)
=B2*C2+B6*C6
=SUMPRODUCT(B2:C2,B10:C10)
=SUMPRODUCT(B2:C2,B6:C6)
What formula goes in cell B9 in the above spreadsheet?
Group of answer choices
=SUM(B6:B8)
=B6+B7-B8
=B6-B7+B8
=B10-B8
Which of the following is a constraint specified to Solver in Excel for this model?
Group of answer choices
$B$9:$E$9=$B$6:$E$6
$B$9:$E$9<$B$10:$E$10
$B$9:$E$9=$B$10:$E$10
$B$9:$E$9>$B$10:$E$10
Which cells are the variable cells in this model?
Group of answer choices
$B$6:$C$6, $B$7:$E$8
$B$6:$C$6
$B$9:$E$9
$B$6:$E$8
Which cell(s) is(are) the objective cell(s) in this model?
Group of answer choices
$B$16
$D$6
$E$6
$B$13:$E$14, $B$9:$E$9
If the company is very concerned about going over the $200,000 budget, which cell value should change and how should it change?
Group of answer choices
D13, increase
D13, decrease
D14, increase
D14, decrease
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