A company wants to capitalize on new trends in food fermentation. It has put together food fermentation kits with spice packages, recipes and instructions and a traditional beige fermentation crock with weighted lid. What can the company do to increase the emotional appeal of these kits?

Option:

Offer different coloured crocks.

Offer options for different sized kits.

Market kits at local farmers' markets.

Provide discounts on multiple kit purchases.