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A company wants to develop a new social media strategy for its website that will increase brand awareness among its target audiences over the next

A company wants to develop a new social media strategy for its website that will increase brand awareness among its target audiences over the next year. It hopes this will lead to increased sales."
 

•Based on your assigned scenario above, show a SMART goal that can be used to drive the development, maintenance, and evaluation of the social media strategy. Additional details can be added as needed to develop a complete SMART goal.


•Explain the KPIs that you would use to evaluate whether your created SMART goal is successfully completed or not.

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