A company wants to export a newly adapted product into a new target market. The adapted product
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Question:
A company wants to export a newly adapted product into a new target market. The adapted product meets importing regulatory requirements. What aspect of the target market should be researched to determine how best to launch this product?
- Which additional services would complement the product offering
- What financial system, technological capabilities, and infrastructure would be required.
- Where consumers in the target market typically purchase similar products.
- What competitive advantage the product has in comparison to its competitors.
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