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A company wants to give commercials using different channels. Its budget is $ 1 0 0 , 0 0 0 . There are maximum limits
A company wants to give commercials using different channels. Its budget is $
There are maximum limits for each channel: for television four commercials, for radio
commercials, and for newspaper ads. In total, the company desires no more than
commercials andor ads for all channels. The cost of each commercialad and the average
number of people that the commercialad reaches exposure is given in the following table:
We want you to formulate an LP which maximizes the number of people reached by the
commercialad while satisfying the requirements.
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