A company wants to research the effectiveness of different types of marketing on consumer perspective. You are to evaluate the company's efforts, and perhaps direct their marketing efforts, then research them to determine the effectiveness of the marketing type. For this research design, you will have a good deal of flexibility in how you design the study and what you are measuring. For the purposes of this assignment, you must design a study appropriately measured by one of the nonparametric tests in your textbook (e.g. Mann-Whitney U, Chi-square, Wilcoxon, etc.).

What is the independent variable?

What is the dependent variable?

How do I enter the data in the variable view?