A company who produces plastic bottles for bottled water and juices constantly evaluates its performance. It has undertaken a GAP analysis and discovered the following shortfalls:

1. sales down 10%
2. production efficiency down 15%
3. material costs up 5%

1. Analyze this situation and indicate three things that the company should do to address these gaps. (1 point; 0.33 points for each action or strategy)
2. Pick one of the strategies you suggested and apply the SAF evaluation to it, demonstrating that you understand what each part/letter means). (2 points; 0.67 points for each correctly applied part/letter).