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A company with 15 territories found that product A accounted for 40 to 50 percent of the sales in 13 of the territories. But this
A company with 15 territories found that product A accounted for 40 to 50 percent of the sales in 13 of the territories. But this product brought in only about 20 percent of volume in the remaining two territories. (a) What factors might account for the relatively low standing of product A in the two territories? (b) As the sales manager responsible for these 15 territories, what should you do to increase the sales in these two territories?
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