A company's business model describes the proactive and reactive moves it will undertake to meet customer expectations, operate profitably, and produce a sustainable competitive advantage over rival firms. consists of a competitive advantage proposition, a customer satisfaction proposition, and a shareholder value proposition. concerns the actions and approaches that it will employ to satisfy customers, grow the business, and operate profitably. consists of both a customer value proposition and a profit proposition. details the ethical, socially responsible, and environmentally correct nature of the company's strategy