A Companys competitive advantage entails positioning the company ahead of other companies to achieve superiority in terms of quality, low cost, value, creativity, or innovation. Regardless of what it means to a company, it may be the single factor to attaining success and business sustainability. There are many strategies that contribute to a company achieving a competitive advantage, but maximizing the human capital is a major contributor to achieving a competitive edge in the marketplace. With the above assertion in mind, make an in-depth articulation of how management can take advantage of Human Resource Management in their quest to achieve a competitive advantage over the companys rivals.