A companys competitive approach requires a tight fit with a companys internal situation and is strengthened when it exploits resources that are competitively valuable, rare, hard to copy, and not easily trumped by rivals equivalent substitute resources. Many companies pursue resource-based strategies that attempt to exploit company resources in a manner that offers value to customers in ways rivals are unable to match. A companys resources are competitive assets that are owned or controlled by the company and can either be tangible resources such as plants and distribution or intangible assets such as a well-known brand or a results-oriented organizational culture. Below are common types of tangible and intangible resources:

Tangible

Physical Recources

Financial Resources

Technological Resources

Organizational Resources

Intangible

Human Assets and Intellectural Capital

Brand Image and Reputational Assets

Relationships

Company Culture

Assignment Instructions

1-Choose a company and identifying it's competitively important resources (tangible and/or intangible). Please explain why you chose each resource.