A company's core values relate to:

A$)$ how the company will balance its pursuit of profit against efforts to be ethical, deliver good value to customers, treat employees and suppliers fairly, and support worthy charitable activities.

B$)$ the beliefs, business principles, and business philosophies that underpin the company's mission, strategic vision, and strategy.

C$)$ certain beliefs, ways of doing things, and behaviors that are intended to guide the actions and behavior of company personnel in conducting the company's business and pursuing its strategic vision and mission.

D$)$ whether it will emphasize stock price appreciation or higher dividend payments to shareholders, whether it will pursue rapid growth or steady growth, and whether it will put more emphasis on the achievement of short$-$term performance targets or long$-$range performance targets.

E$)$ the ethical standards the company will employ in conducting its business activities and, in particular, striving to earn a fair profit.