A companys core values relate to

A. The beliefs, business principles, and business philosophies that underpin the companys mission, strategic vision, and strategy.

B. Certain designated beliefs, traits and ways of doing things that are widely view as good or desirable, or maybe even noble, and that are intended to guide the actions and behavior of company personnel in conducting the companies business and pursuing a strategic vision and mission.

C. The ethical standards that company will employ in conducting its business activities, and in particular striving to earn a fair profit

D. How the company will balance its pursuit of profit against efforts to be ethical deliver good valued customers, tree, employees and suppliers, fairly and support worthy charitable activities.

E. Whether the company will emphasize stock, price, appreciation or higher dividend payments to shareholders whether it will pursue rapid growth or study growth, and whether it will put more emphasis on the achievement of short term, performance targets, or a long range performance targets.