A company's financial reports are used for a variety of reasons, including determining how the company is doing in the financial market. You decide to evaluate the effects of economic and market conditions on your company's financial performance. Completing this exercise provides you with financial market research to present to your management team to inspire new KPIs and policies.

 

prepare a report of a 2- to 3 pages shareholder analysis in which you address the following:

• Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.
• Compare market conditions from the previous year with the company's performance for that same year. Conclude how the market conditions that year influenced the company's performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.
• Analyze year-over-year performance from the past two years. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions.