Question
A company's macroenvironment presents some of the biggest opportunities and challenges for marketers of the future. Select two factors in Geely's macro-environment that you believe
A company's macroenvironment presents some of the biggest opportunities and challenges for marketers of the future. Select two factors in Geely's macro-environment that you believe will have the most impact on its entry into the Australian EV market. Provide rationale for your choice. How should the company respond to these factors?
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Intermediate Accounting
Authors: Loren A. Nikolai, John D. Bazley, Jefferson P. Jones
11th edition
978-0538467087, 9781111781262, 538467088, 1111781265, 978-0324659139
