Question
A company's macroenvironment presents some of the biggest opportunities and challenges for marketers of the future. Select two factors in Geely's macro-environment that you believe
A company's macroenvironment presents some of the biggest opportunities and challenges for marketers of the future. Select two factors in Geely's macro-environment that you believe will have the most impact on its entry into the Australian EV market. Provide rationale for your choice. How should the company respond to these factors?
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Microeconomics
Authors: Paul Krugman, Robin Wells
5th edition
1319098780, 1319098789, 978-1319098780
