Read the article Why Firms Go Green, Schumpeter, 2011, then:

a) What type of single stories do you think internal stakeholders of a company may have in regards to Green initiatives?

b) What role do you think leaders have to change that story, in relation to a green initiative, and why is it imperative that they do so successfully?

c) From a GCE perspective, in terms of your role and responsibility as a global citizen, in your personal and professional life how does the concept of a single story impact you; and, what does it mean when you think about implementing CSR initiatives like the Green one discussed in the Schumpeter (2011) article. In other words:

i)How would you go about doing this?

ii)What do you need to consider?

iii)How important would it be to you personally and why?