A company's managers should almost always give serious consideration to making significant adjustments in its camera/drone strategies and competitive approaches when o so many other rival companies are pursuing different strategies that the marketplace is just not big enough for every company to meet the investor-expected targets for EPS, ROE, stock price, and image rating. o the company's market share of drone sales is below 30% in each of the four geographic regions, its credit rating is below an A-, and its ROE is below 25%. o more than half of the companies in the industry are marketing 5 or more models of drones with a P/Q rating of 6-stars or higher. so many other rival companies are pursuing a similar strategy that intensive competition in makes it quite difficult to earn profit margins big enough for every company competing with that strategy to meet the investor-expected targets for EPS, ROE, stock price, and image rating o the company's market share is not the largest in all four geographic regions and its ROE and credit rating are also not the highest in the industry