A company's realized business strategy is made up of

emergent and$/$or reactive adjustments to unanticipated strategic moves by rivals, unexpected changes in customer preferences, and new market opportunities.

tactical plans to imitate the key elements of the strategies employed by rivals.

choices among low$-$cost provider and differentiation strategies.

deliberate and$/$or planned initiatives that have proven themselves in the marketplace and newly launched initiatives aimed at further boosting performance.

both deliberate and$/$or planned initiatives that have proven themselves in the marketplace and newly launched initiatives aimed at further boosting performance and emergent and$/$or reactive adjustments to unanticipated strategic moves by rivals. unexpected changes in customer preferences, and new market opportunities.