A company's values relate to such things asMultiple Choicefair treatment, integrity, ethical behavior, innovativeness, teamwork, top$-$notch quality, superior customer service, social responsibility, and community citizenship.how it will balance the pursuit of its business purpose$/$mission against the pursuit of its strategic vision.how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives.whether it will put more emphasis on the achievement of short$-$term performance targets or long$-$range performance targets.whether it will emphasize stock price appreciation or higher dividend payments to shareholders.