A comparison of the marketing methods of two multinational hotel brands: Marriot (hotels and resorts) and Premier Inn 

the ways in which these organisations market their products and services. This will include discussing the use of segmentation targeting and positioning as well as marketing communications with their target audiences.  Identify similarities and differences in the respective marketing strategies; and make recommendations to develop and enhance marketing activities for the chosen brands 

• An introduction to your chosen multinational hotel brands, including why you have chosen them.
• The marketing choices they have made and the directions they have taken within marketing. (Some historical background and what changes they have made- within their marketing approach)
• Their current market positions.
• What marketing strategies they use now.
• What considerations have they made within their marketing regarding sustainability and green messaging.
• How they are positioned since the COVID-9 pandemic/relevant contemporary events, what marketing messages are being given to their customers now?