A. Competitive Rivalry This component of Porter's Five Forces Analysis model determines how Facebook Inc. competitors affect the company's industry environment. Despite Facebook Incorporation's lead in the market share, we can't deny the act that competition still has a huge impact on the company. Competitive rivalry needs a major consideration in Facebook Inc's management and strategic formulation. Since there are already many online platforms that are similar with Facebook being created worldwide that offers online display advertising services, we all know that social media is a place were continuous innovation and use of latest technologies is vital for survival. All players, therefore, must continuously innovate their platforms and cannot consider their large user base as a confirmation of their survival. This gives Facebook Inc. the opportunity to keep on eading the market share worldwide