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A complete marketing information system should: A. provide a good overall view on many types of problems. B. allows marketing managers to get needed information
A complete marketing information system should: A. provide a good overall view on many types of problems. B. allows marketing managers to get needed information while they are actually making decisions. C. provide answers to specific questions. D. continually gather data from internal and external sources, and from market research studies. E. All of the above are true
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