A concentration on privacy has arrived in the area of mobile marketing. Marketers involved in mobile marketing to communicate with their customers need to understand the evolving regulations surrounding mobile tools. In order to deepen our understanding of what this means,

Mobile Marketing Essentials Textbook, entitled: Equifax Data Breach.

• What should Equifax have done to prevent the data breach?
• What recourse should the firm take now?
• What key lessons should be gleaned from this situation.