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A condensed income statement by product line for Crown Beverage Inc. indicated the following for Royal Cola for the past year: Sales $232,600 Cost of

  1. A condensed income statement by product line for Crown Beverage Inc. indicated the following for Royal Cola for the past year:

    Sales $232,600
    Cost of goods sold 110,000
    Gross profit $122,600
    Operating expenses 143,000
    Loss from operations $(20,400)

    It is estimated that 14% of the cost of goods sold represents fixed factory overhead costs and that 21% of the operating expenses are fixed. Since Royal Cola is only one of many products, the fixed costs will not be materially affected if the product is discontinued.

    a. Prepare a differential analysis, dated March 3, to determine whether Royal Cola should be continued (Alternative 1) or discontinued (Alternative 2). If an amount is zero, enter zero "0". Use a minus sign to indicate a loss.

    Differential Analysis
    Continue Royal Cola (Alt. 1) or Discontinue Royal Cola (Alt. 2)
    January 21
    Continue Royal Cola (Alternative 1) Discontinue Royal Cola (Alternative 2) Differential Effect on Income (Alternative 2)
    Revenues $ $ $
    Costs:
    Variable cost of goods sold
    Variable operating expenses
    Fixed costs
    Income (Loss) $ $ $

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    b. Should Star Cola be retained? Explain.

    • Yes
    • No

    As indicated by the differential analysis in part (A), the income would

    • decrease
    • increase
    by $ if the product is discontinued.

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