a) Conduct research on marketing metrices and select 5 key metrices that you would use to track the value-add of marketing in a medium to large business enterprise.

Explain each of the metrices and indicate how it will add value to your business

Assume that you are a manufacturer of aluminium pots. After some financial analysis you find the following:

variable costs R240

fixed costs R60 000

expected sales 6 000 braais

i) Calculate the unit cost for aluminium pot.

ii) Assume that you want a profit margin of 20% (also called the mark-up). Calculate how much you will charge the customers and what profit you will make per pot sold.

Show working

b)Conduct research on marketing metrices and select 5 key metrices that you would use to track the value-add of marketing in a medium to large business enterprise.

Explain each of the metrices and indicate how it will add value to your business(Business Plan: Start of an Educational Institute for the K11 & K12 students.)