Question
A consistent use of distinctivelogos, brandnames, and packaging leads to which of thefollowing? A. Buzz and a loyal brand community B. A cohesive digital strategy
A consistent use of distinctivelogos, brandnames, and packaging leads to which of thefollowing?
A.
Buzz and a loyal brand community
B.
A cohesive digital strategy that makes the brand bigger and better
C.
Awell-integrated set of brand elements
D.
Secondary associations
E.
Low-cost marketing research
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
