A consultant intended to understand the implications of small medium scale $($SME$)$ company's marketing through social media platform as an alternative. The consultant collected $30$ SME that use different platforms, evaluate their

$3$

BMG$323$ T$3/2023$ Assignment $1$

posting views and the revenue from the service$/$product advertised. Table $1$ above shows the tabulated results

a$)$ Based on the data, describe the distribution. Use appropriate visuals or tools. $($Hint: Frequency table, average, standard deviation etc$)$

$[15$ Marks$]$

b$)$ What is the best method to visualise the relationship between revenue and posting views? Using the appropriate visual plots, show and describe the relationship.

$[15$ Marks$]$

c$)$ Based on the two different platforms, the consultant suspects one of the platforms will deliver more revenue than the other. However, he is unsure about the hypothesis. Formulate a suitable hypothesis and use an appropriate test to evaluate it based on $5\%$ significance level.

$[20$ Marks$]$