A consulting firm offers a market viability study to businesses seeking to expand into a new market. In the past, when a business experienced expansion success in a new market, the survey had revealed favourable conditions 77.5% of the time, and when a business did not experience expansion success in a new market, the survey had revealed unfavourable conditions 95% of the time. If 60% of the businesses that expanded experienced success, what is the probability that a business will experience success given a favourable market report from the consulting firm?