Question
. A consumer in the ___ phase of looking for a haircut may use Yelp to look at reviews to decide which stylist might best
. A consumer in the ___ phase of looking for a haircut may use Yelp to look at reviews to decide which stylist might best fit their needs.
- Need recognition
- Purchase
- Evaluation of Alternatives
Post-purchase evaluation
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
