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A consumer is watching Sunday night football. An ad breaks in for GEICO brand car insurance. This is immediately followed by an ad for Progressive
A consumer is watching Sunday night football. An ad breaks in for GEICO brand car insurance. This is immediately followed by an ad for Progressive brand auto insurance (a competitor). What is the comm
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
