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A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a Pepsi, and then returns to
A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a Pepsi, and then returns to Coke for later purchases. In marketing and consumer behaviour, this phenomenon has been referred to as: Select one: a. hedonic consumption. b. symbolic consumption. c. affect. d. impulse purchase. e. variety seeking
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