A consumer products company has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should the company do next as it proceeds with the international planning process?

Multiple Choice

Implement and control information obtained in the initial examination.

Modify the company$$s position to communication objectives.

Match the company to a country$$s needs.

Evaluate the marketing mix to target markets.

Develop a marketing plan.