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A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the solution of
A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the solution of a particular problem. This list is referred to as
the essential set.
the evoked set.
the consumer criteria.
the information set.
the evaluative criteria.
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Construction Methods and Management
Authors: Stephens W. Nunnally
7th edition
135000793, 978-0131716858
