A consumer wants to purchase a new television. He has identified four determinant attributes for three brands he is considering and has given belief ratings for each. The evaluative ratings are indicated in the following table. Using a compensatory approach, determine the brand this consumer should select.

Attribute	Evaluative ratings	Brand A	Brand B	Brand C
Picture quality	10	5	10	6
Low price	7	8	3	7
Warranty	5	4	4	8
Service	6	4	6	8