Special Order, Strategy. Joel Deaine, CEO of Deaine Enterprises, Inc. (DEI), is considering aspecial offer to manufacture a new line of womens clothing for a large department store chain. DEIhas specialized in designer womens clothing sold in small, upscale retail clothing stores throughoutthe country. To protect the very elite brand image, DEI has not sold clothing to the large departmentstores. The current offer, however, might be too good to turn down. The department store is willingto commit to a large order, which would be very profitable to DEI, and the order would be renewedautomatically for two more years, presumably to continue after that point.

Required: Analyze the choice Joel faces based on a competitive analysis.