Question
A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these
A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors. (Teaming is acceptable for this post: three persons maximum per team response.) 1 page maximum.
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Management
Authors: Stephen P. Robbins, Mary Coulter, Ed Leach, Mary Kilfoil
12th Canadian Edition
0134830458, 978-0134830452
