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A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A ( n ) _
A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. AnBlank consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.
Multiple Choice
externallocusofcontrol
highinvolvement
lowinvolvement
reciprocal
habitual
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