A contractual agreement whereby one company $($licensor$)$ allows its brand name or trademark to be used with products or services offered by another company $($licensee$)$ for a royalty or fee is referred to as

A contractual agreement whereby one company $($licensor$)$ allows its brand name or trademark to be used with products or services offered by another company $($licensee$)$ for a royalty or fee is referred to as

co$-$branding.

brand licensing.

reseller licensing.

mixed branding.

generic branding.