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A convenience store owner is contemplating putting a large neon sign over his store. It would cost $50,000, but is expected to bring an additional
A convenience store owner is contemplating putting a large neon sign over his store. It would cost $50,000, but is expected to bring an additional $24,000 of profit to the store every year for five years.
1. Would this project be worthwhile if evaluated using a payback period of two years or less and if the cost of capital is 10%?
2. What if instead, the project is evaluated using a discounted payback period of three years or less?
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