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A copywriter is deciding on the best approach for a social media ad featuring a beauty cream and has narrowed down her options to two
A copywriter is deciding on the best approach for a social media ad featuring a beauty cream and has narrowed down her options to two typestestimonial or dialogue. Which of the following is a major difference between a testimonial and a dialogue?
a A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter.
b A testimonial approach uses the hardsell method to push the product, while a dialogue approach uses the image method to create a social setting.
c A testimonial approach is onesided, while a dialogue approach has two people conversing.
d A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.
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